Conversational counseling can help overcome common barriers to adoption by taking a more personalized approach to customer interactions. In this video, Alison Balow — adoptions and front-of-house manager for the Humane Society of Huron Valley in Ann Arbor, Michigan — demonstrates how conversational adoption counseling can decrease length of stay and lead to fewer returns. Alison will provide examples of the techniques best suited to engaging in friendly and thoughtful discussions with potential adopters.

